Politics / Japan

Korean language learning surge

The global popularity of K-pop and K-dramas has led to a significant increase in international students enrolling in Korean language programs. Many students are drawn to South Korea not just for tourism but to immerse themselves in the culture and language.
Korean language learning surge
nhkworldjapan • 2026-04-12T03:00:15Z
Source material: South Korea sees language boom amid cultural spotlightーNHK WORLD-JAPAN NEWS
Summary
The global popularity of K-pop and K-dramas has led to a significant increase in international students enrolling in Korean language programs. Many students are drawn to South Korea not just for tourism but to immerse themselves in the culture and language. Students from diverse backgrounds, including those from Europe and beyond, are now seeking to learn Korean, motivated by their love for K-pop and the unique aspects of the language. This trend is exemplified by individuals like Christina Alamansola from Spain, who aspires to become a K-pop fashion stylist. The South Korean government aims to attract 300,000 international students by 2027 to help address workforce shortages resulting from a declining population. However, only a small percentage of these students currently find employment in South Korea after graduation. Challenges such as communication barriers and visa issues hinder many international students from successfully integrating into the workforce. Despite the demand for foreign workers, companies often struggle with recruitment processes.
Perspectives
short
Support for international students in Korea
  • Highlights the growing interest in learning Korean driven by K-pop and K-dramas
  • Proposes that international students can help fill workforce gaps in South Korea
  • Claims that the South Korean government is actively working to attract more international students
Challenges faced by international students
  • Warns about the low job placement rate for international graduates in South Korea
  • Accuses the government of overlooking significant barriers such as language proficiency and cultural integration
  • Questions the effectiveness of current recruitment methods used by Korean companies
Neutral / Shared
  • Notes that many international students are motivated by their passion for K-pop
  • Mentions that communication issues and visa paperwork are common hurdles for foreigners
Metrics
student_enrollment
300,000 students
target number of international students by the South Korean government
This goal reflects the government's strategy to address workforce shortages.
The South Korean government also wants them to stay. It plans to attract 300,000 international students by 2027.
employment_rate
30 %
percentage of international students who find jobs in South Korea after graduation
A low employment rate indicates significant challenges for graduates in the job market.
Because the latest statistics suggest only 30 percent of them actually find jobs in South Korea.
Key entities
Countries / Locations
Japan
Themes
#coalition • #international_students • #korean_language • #kpop_influence
Timeline highlights
00:00–05:00
The increasing popularity of K-pop and K-dramas is driving a surge in international students enrolling in Korean language programs. The South Korean government aims to attract 300,000 international students by 2027 to address workforce shortages caused by a declining population.
  • The rise of K-pop and K-dramas is fueling increased interest in Korean language education, reflecting a broader global fascination with South Korean culture
  • More international students are enrolling in Korean language programs, with many coming from far-off countries, showcasing the expanding influence of South Korea
  • Christina Alamansola from Spain illustrates this trend, driven by her love for K-pop and aspirations to work as a fashion stylist in the industry
  • To combat workforce shortages from a declining population, the South Korean government aims to attract 300,000 international students by 2027, highlighting the need for foreign talent
  • Despite the enthusiasm for studying in South Korea, only about 30 percent of international students secure jobs after graduation, revealing a significant employment gap
  • Kwon Bok-un stresses the necessity for improved support systems for international students, particularly in communication and visa processes, to enhance their experience and retention