Business / Media

Made IT has signed a one-year partnership with ING Business Banking, marking a significant milestone for the project. This collaboration aims to enhance content creation and provide new formats for listeners, ultimately improving audience engagement. The partnership reflects a long-term vision that allows for greater investment in the project and the ability to focus on storytelling. The journey of Made IT began nearly six years ago without a clear business plan, driven solely by a mission to showcase Italian talent. Initial efforts were made with limited resources, relying on passion and dedication to create impactful content. Over time, the project gained traction, leading to the establishment of a significant sponsorship that transformed it into a full-time endeavor. The partnership with ING Business Banking is viewed as more than just financial support; it represents a shared vision for entrepreneurship and community building. The collaboration is expected to foster a deeper connection with the audience by producing valuable content that resonates with their experiences. Acknowledgment of listener support highlights the importance of community in driving the project's success. Future plans include creating new formats and improving existing content to better serve the audience. The partnership is anticipated to provide the necessary resources to explore innovative storytelling methods and engage with the community more effectively. Gratitude is expressed towards listeners for their ongoing support, which has been instrumental in reaching this new phase.