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Talent Talks with Midi’s Joanna Strober: When You’re Tired, Rest. Don’t Quit
Topic
Women's Health and Entrepreneurship
Key insights
- Joanna Strober is the CEO of MediaHealth
- MediaHealth addresses womens health issues, particularly related to menopause
- Joanna experienced a care gap for perimenopause symptoms before founding MediaHealth
- COVID law changes allowed for online care that is covered by insurance
- Joanna is focused on scaling care to millions of women
- The company is building a next-generation healthcare system without walls
Perspectives
short
Joanna Strober
- Highlights the critical care gap for middle-aged women
- Describes personal experience with inadequate healthcare during perimenopause
- Emphasizes the importance of scaling womens health services online
- Claims that COVID law changes enabled broader access to care
- Argues for hiring talent based on potential rather than experience
- Stresses the need for a diverse team to tackle complex healthcare challenges
Rhys (Interviewer)
- Questions the challenges of hiring across different states
- Encourages long-term thinking in hiring practices
- Acknowledges the dual focus on tech and service delivery
- Recognizes the importance of a strong mission for talent attraction
- Probes into the impact of GV partnership on business scaling
Neutral / Shared
- Mentions the complexity of state laws affecting hiring
- Notes the importance of both tech and service sides of the business
- Discusses the need for future leadership planning in startups
Metrics
patients_reached
millions
potential scale of MediaHealth's services
Indicates the significant impact MediaHealth aims to have on women's health.
I thought we could scale to millions of people.
care_gap_experience
90 minutes
time taken to discuss business outcomes
Highlights the founder's commitment to the mission over immediate business metrics.
It took us 90 minutes, maybe two hours.
licensed_states
15 states
Number of states in which Medi can license MPs.
Licensing in multiple states broadens recruitment options.
we can hire someone in North Dakota and license them in 15 states
population_impact
50%
Percentage of the population that women represent worldwide.
Medi's mission targets a significant demographic.
50% of the population at worldwide.
Key entities
Timeline highlights
00:00–05:00
COVID law changes enabled online care for women's health, allowing MediaHealth to scale its services to millions of women.
- Joanna Strober is the CEO of MediaHealth
- MediaHealth addresses womens health issues, particularly related to menopause
- Joanna experienced a care gap for perimenopause symptoms before founding MediaHealth
- COVID law changes allowed for online care that is covered by insurance
- Joanna is focused on scaling care to millions of women
- The company is building a next-generation healthcare system without walls
05:00–10:00
Medi's mission to change women's lives drives talent attraction, enabling recruitment of diverse professionals across multiple states.
- Talent density includes engineers, product leaders, MPs, nurse practitioners, and physicians
- Project Lewis and Clark aims to hire MPs across the country
- Hiring in states like Georgia, North Carolina, and North Dakota
- Licensing MPs in multiple states to expand hiring options
- Medis mission focuses on changing the lives of women
- Recruiting is easier due to the meaningful mission of the company
10:00–15:00
Future leadership planning is essential for startups to ensure growth and adaptability, leading to the establishment of a trusted women's health platform.
- Thinking about hiring someone for the future, not just the present
- Importance of meeting with multiple candidates with different profiles
- Need to think six months to a year ahead
- Reverse engineering from an ideal organizational chart
- The dilemma of daily problems in a startup
- Future leadership planning for the next two to three years