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How I Used Reddit to Build a $34K/Month SaaS
Topic
Reddit Marketing for SaaS Growth
Key insights
- Roman launched his SaaS just six months ago and surpassed $30,000 MRR
- The strategy involved a calculated approach to finding content ideas and creating them
- Romans SaaS, GojiBerry AI, is an intent-based outreach tool
- The business model includes three types of subscriptions, with most users on the $99 plan
- Reddit generated over 11 million impressions and 40,000 visitors to their website
- Roman previously built and sold a SaaS called Coco AI, scaling it to $50K MRR
Perspectives
Focused on Reddit marketing strategies for SaaS growth.
Roman Czerny
- Highlights calculated approach to content creation on Reddit
- Claims over 11 million impressions significantly boosted user acquisition
- Describes using AI to craft engaging Reddit posts
- Explains importance of storytelling and proof in posts
- Outlines steps for warming up Reddit accounts before marketing
- Emphasizes engaging with every comment to increase post visibility
Pat Walls
- Questions effectiveness of Reddit for early-stage startups
- Encourages viewers to post on Reddit for feedback
- Shares personal experience of growing Starter Story through Reddit
Neutral / Shared
- Mentions the importance of community engagement on Reddit
- Notes that Reddit can provide valuable feedback for startups
Metrics
mrr
$30,000 USD
monthly recurring revenue for GojiBerry AI
High MRR indicates strong product-market fit and growth potential.
already surpassed $30,000 MRR
impressions
11 million impressions
total impressions generated on Reddit
We've generated over 11 million views in just a few months.
website_visitors
40,000 visitors
total visitors to the GojiBerry AI website from Reddit
more than 40,000 visitors on our website
client_acquisition
10 to 15 clients
clients acquired from a specific Reddit post
we probably got something like 10 or 15 clients out of these posts.
views
more than 179,000 views
the number of views on a Reddit post
High view counts can lead to increased user engagement and potential client acquisition.
we got more than 179,000 views.
clients_acquired
15 clients
the number of clients gained from the Reddit post
Acquiring clients through social media can significantly boost business growth.
we got maybe 15 clients out of this.
initial_votes
10 votes
the minimum number of votes needed in the first 10 minutes
Early votes are crucial for post visibility and ranking on Reddit.
you need at least 10 votes in the first 10 minutes.
group_size
15 marketers people
the size of the group helping to share and vote on posts
A larger group can enhance post visibility and engagement through coordinated efforts.
we have a group of 15 marketers where everyone share their already post.
Key entities
Timeline highlights
00:00–05:00
Roman's calculated approach to content creation on Reddit led to over 11 million impressions, significantly boosting user acquisition for his SaaS, GojiBerry AI.
- Roman launched his SaaS just six months ago and surpassed $30,000 MRR
- The strategy involved a calculated approach to finding content ideas and creating them
- Romans SaaS, GojiBerry AI, is an intent-based outreach tool
- The business model includes three types of subscriptions, with most users on the $99 plan
- Reddit generated over 11 million impressions and 40,000 visitors to their website
- Roman previously built and sold a SaaS called Coco AI, scaling it to $50K MRR
05:00–10:00
Using AI to craft engaging Reddit posts leads to increased visibility and user engagement, exemplified by a post that garnered over 179,000 views.
- You can turn any event happening in your life into a Reddit post
- Using AI, such as chat GPT, can help in writing and translating posts
- Getting initial upvotes in the first five to ten minutes is crucial for post success
- Having a group of friends to share and upvote each others posts can boost visibility
- Never put your sass directly in the post; trigger curiosity instead
- Create a fresh Reddit account and avoid using a new email to prevent bans
10:00–15:00
Automating LinkedIn outreach with AI leads to higher acceptance and reply rates, enhancing customer acquisition for SaaS businesses.
- The main source of inspiration for sharing stories comes from daily life as a SaaS marketer
- Negative feedback on Reddit can be handled by showing proof of success and blocking negative comments
- Building a business on Reddit can lead to initial backlash, but it often doesnt matter in the long run
- Gojiberry is designed to find high intent leads on LinkedIn by analyzing user interactions
- The software automates LinkedIn outreach with AI personalized messages, resulting in high acceptance and reply rates
- Marketing tools used include Instantly AI for cold email, Outrank for SEO, and Gojiberry AI for LinkedIn outreach
15:00–20:00
Posting on Reddit can provide essential feedback for startups, leading to customer acquisition and validation of ideas.
- Get your first 10 customers, your first 100 customers
- Reddit is a good platform to post and get feedback
- Theres a specific vibe on Reddit that beginners need
- Posting on Reddit can provide the exact feedback needed
- Rip off the bandaid and post anything on Reddit
- The first post may not go viral, but persistence can lead to success