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How Encamp Is Reimagining Northeast Tourism
Summary
Ratan Kumar Ghimire, founder and CEO of NKAM Tourism Private Limited, discusses the company's journey in reimagining tourism in Northeast India, Nepal, and Bhutan. Established with support from the Assam government, NKAM has developed two technology products: an online travel agency and a SaaS solution for carbon management.
The company aims to grow its customer base from 20,000 to 80,000 over the next two to three years, leveraging its technology to serve various stakeholders in the tourism sector. Ghimire emphasizes the importance of government mentorship and financial support, particularly during the challenges posed by COVID-19.
NKAM's visibility has increased due to its association with the Assam government, which has facilitated participation in panel discussions and enhanced credibility with B2B partners. Ghimire highlights the positive impact of this support on their funding prospects.
The journey of building a global product from Assam reflects a broader vision of entrepreneurship in the region. Ghimire expresses pride in creating a product that embodies the spirit of 'made in Assam, made in India.'
Perspectives
short
Support for Government Involvement
- Highlights the crucial role of government support in the startups growth
- Emphasizes mentorship received from Assam startup as fundamental to shaping the business vision
- Credits financial assistance during COVID-19 for business recovery
- Notes increased visibility and credibility from government backing in B2B engagements
- Aims to leverage government support for future funding rounds
Concerns Over Sustainability
- Questions the long-term sustainability of growth reliant on government support
- Raises concerns about potential struggles if government backing diminishes
Metrics
customer_growth
20,000 to 80,000 customers
projected customer base growth
This growth indicates significant market potential and scalability.
we intend to grow from the customer base of around almost 20,000, you know, customers to increase it up to around 80,000
support_start_year
2019
year government support began
Early support was crucial for the startup's development.
Support from the government started from the year 2019
Key entities
Timeline highlights
00:00–05:00
Encamp Adventures, founded by Ratan Kumar Ghimire, focuses on tourism in Northeast India, Nepal, and Bhutan, offering an online travel agency and a SaaS product for environmental management. The company aims to expand its customer base from 20,000 to 80,000 in the next two to three years with support from the Assam government.
- Ratan Kumar Ghimire is the founder and CEO of Encamp Adventures, a startup based in Guwahati that focuses on tourism in the Northeast, Nepal, and Bhutan
- Encamp has developed two technology products: an online travel agency and a SaaS product aimed at managing environmental footprints for enterprises
- The company aims to grow its customer base from around 20,000 to 80,000 over the next two to three years while expanding its services in Southeast Asia
- Support from the government of Assam began in 2019, providing crucial mentorship and resources during the startups formative years
- Financial assistance from the Assam government during COVID was instrumental in helping Encamp recover and gain visibility through participation in panel discussions
- Support from the Assam government and institutions like Metfee has positively resonated with business partners and is vital for future funding rounds