StartUp / Startup Ecosystem
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I make $120K/year from 3 mobile apps
Topic
Building Health Apps
Key insights
- Presh has launched three apps making over $10,000 a month
- The company has gone from 0 to 120k ARR in the past year
- Total monthly revenues are 10.4k, all subscription-based
- Total downloads exceed 20,000, mostly organic
- Preshs first app, GoPolar, tracks cold plunge and sauna sessions
- The second app, SunSeek, helps with sleep and circadian rhythm
Perspectives
Focused on app development strategies and personal experiences.
Presh's Approach
- Launches multiple niche health apps to solve personal problems
- Achieves significant revenue growth, reaching $120k ARR in one year
- Focuses on overlapping audiences to maximize marketing efficiency
- Builds products based on personal experiences to enhance user engagement
- Implements a five-step playbook for app development and market entry
Market Challenges
- Building apps is inherently difficult and requires dedication
- Sales tax compliance presents ongoing challenges for growing businesses
- Many founders struggle with their first product, often needing multiple iterations
Neutral / Shared
- Utilizes various tools for app development and management
- Maintains high profit margins despite platform fees
Metrics
arr
120k USD
Annual Recurring Revenue
High ARR indicates strong market demand and business viability.
We've gone from 0 to 120k in the past year.
total_downloads
20,000
Total downloads of all apps
High download numbers indicate strong user interest and market penetration.
Total downloads are over 20,000.
retention_rate
61%
Day 30 free-to-paid retention rate
High retention rates suggest user satisfaction and product value.
Our day 30 free-to-paid retention is 61%.
tax_rules
more than 900,000 rules
total number of tax rules maintained by Avallara
A large number of tax rules indicates the complexity of compliance for businesses.
Avatax maintains more than 900,000 tax rules in 82,000 rates all updated automatically.
customer_count
more than 43,000 customers
total number of customers using Avallara
A high customer count reflects trust and reliance on Avallara's services for compliance.
More than 43,000 customers in over 75 countries use Avallara to handle the complex parts of compliance.
annual_revenue
120k USD
total annual revenue from all apps
Indicates strong market demand and potential for growth in the wellness app sector.
all these apps make us about 120k ARR
monthly_tool_cost
300 USD
total monthly cost for tools used in app development
Helps assess operational costs against revenue for profitability analysis.
the total cost for our tools is about 300 a month
margins
80-85 %
profit margins after costs and Apple’s cut
High margins suggest a sustainable business model in the app market.
our margins still stay close to that 80, 85% range
Key entities
Timeline highlights
00:00–05:00
Presh's strategy of launching multiple niche health apps has led to significant revenue growth, achieving $120k ARR in just one year.
- Presh has launched three apps making over $10,000 a month
- The company has gone from 0 to 120k ARR in the past year
- Total monthly revenues are 10.4k, all subscription-based
- Total downloads exceed 20,000, mostly organic
- Preshs first app, GoPolar, tracks cold plunge and sauna sessions
- The second app, SunSeek, helps with sleep and circadian rhythm
05:00–10:00
Building a product based on personal experience leads to better solutions and increased user engagement, ultimately driving business growth.
- Looked at the app store for an app to track niche activities like cold plunges and saunas
- Built GoPolar to solve a personal need for tracking wellness activities
- Believes that experiencing a problem allows for building a better product
- Emphasizes the importance of loving what you build to enhance effort and detail
- Sales tax compliance is a significant challenge for growing businesses
- Avalara tracks sales history in real time and alerts users about economic nexus thresholds
10:00–15:00
The development of health-focused apps leads to significant annual revenue, enhancing market potential for wellness technology.
- GoPolar app tracks cold and hot activities, including heart rate trends and water temperature
- SunSeq app measures morning light exposure and vitamin D, with a progress bar for minutes captured
- Pasha AI AI app scans users to provide a Pasha AI scan result and highlights areas for improvement
- Tempo App app combines wearable data and blood tests to generate a health span score
- The tech stack includes Figma Inc. for design, cloud code and Xcode for app development, and super base for backend
- Monthly tool costs are about $300, with margins around 80-85%