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How I built my first SaaS without an audience ($25K/month)
Topic
Building a SaaS without an audience
Key insights
- Hassam launched an app called Launch Fast in 48 hours using cursor
- Launch Fast is an AI-powered Amazon product research tool for private label sellers
- The app helps users find, validate, and source products quickly
- Hassams app reached over $20,000 MRR within 90 days
- He partnered with Legacy X, a coaching company with a large audience, for distribution
- Hassam has a non-technical background and previously worked in a corporate job
Perspectives
Discussion on building a SaaS product without an audience.
Hassam's Approach
- Leverages domain knowledge to create a successful product
- Partners with established distribution channels for rapid growth
- Utilizes AI tools to build and launch quickly
- Focuses on user feedback for continuous improvement
- Emphasizes the importance of branding in product development
- Encourages others to monetize their niche knowledge
Skeptical Perspective
- Questions the sustainability of relying on partnerships for distribution
- Highlights potential risks of trading equity for immediate access to customers
- Considers the challenges of maintaining user engagement post-launch
Neutral / Shared
- Acknowledges the role of AI in simplifying the building process
- Recognizes the importance of identifying user pain points
Metrics
mrr
$20,000 USD
monthly recurring revenue after 90 days
Indicates strong market demand and successful product-market fit.
his app was doing over $20,000 a month.
mrr_day_30
$10,000 USD
monthly recurring revenue after 30 days
Demonstrates rapid growth trajectory within the first month.
about 30 days in, we were at 10k MRR.
mrr_day_60
$17,000 to $18,000 USD
monthly recurring revenue after 60 days
Shows consistent growth leading up to the 90-day mark.
Around day 60, we were at 17 to 18k with steady growth.
mrr
20,000 USD
monthly recurring revenue from the project
Indicates the financial viability and success of the product in the market.
he ate $20,000 a month.
equity_trade_percentage
50%
percentage of equity traded for distribution access
Highlights the trade-off between equity and gaining market access.
Even if it's at 50%, I would say 50% of 20 kit MRR is about a 50% of zero MRR.
mrr
$20,000 USD
monthly recurring revenue achieved in 90 days
Indicates strong market demand and business viability.
$20,000 MRR in 90 days is amazing.
profit
$10,000 USD
monthly profit generated by the business
Demonstrates profitability and effective cost management.
he's making $10,000 a month peer profit.
improvement_commitment
30 days
commitment to ship daily improvements post-launch
Ensures continuous product enhancement and responsiveness to user feedback.
commit to shipping at least one improvement every day for the next 30 days.
Key entities
Timeline highlights
00:00–05:00
Hassam leveraged his domain knowledge and a strategic partnership to rapidly launch an AI-powered tool, achieving significant monthly revenue in a short time frame.
- Hassam launched an app called Launch Fast in 48 hours using cursor
- Launch Fast is an AI-powered Amazon product research tool for private label sellers
- The app helps users find, validate, and source products quickly
- Hassams app reached over $20,000 MRR within 90 days
- He partnered with Legacy X, a coaching company with a large audience, for distribution
- Hassam has a non-technical background and previously worked in a corporate job
05:00–10:00
The integration of existing systems with personal processes led to the rapid development of a functional MVP, resulting in a call to pursue the project full-time.
- Mapped out existing systems and SOPs, data, and workflows for the first four hours
- Combined existing processes with personal processes to build the MVP foundation
- Spent hours 5 to 12 building out core features using cursor
- Tested bugs and iterated from hours 13 to 20
- Polished the UI and added branding from hours 21 to 30
- Conducted further testing on edge cases from hours 31 to 40
10:00–15:00
Utilizing a modern tech stack enables rapid development and iteration, leading to significant user engagement and potential revenue growth.
- Were going to see who already has access to our target customers
- Start listing out five potential distribution partners and try to reach out to three by the end of this week
- Were going to ship daily and iterate fast based on real user feedback
- Commit to shipping at least one improvement every day for the next 30 days
- You no longer need to be an engineer to build production software
- This is a tech stack that literally anybody can use to go from idea to MVP in 48 hours