StartUp / Startup Ecosystem
Monitor startup ecosystem trends, innovation hubs, founder activity and emerging business opportunities through structured startup briefings.
I built a $14K/month SaaS using Discord
Topic
Building a SaaS using Discord
Key insights
- Sam built his first house around six, seven months ago
- He did over $40,000 in revenue last month
- Sam has no coding background but built a SaaS (Software as a Service)
- He validated his idea using Discord
- Sam gained over 10,000 users in six months
- His product helps creators research and replicate viral formats
Perspectives
Focused on the use of Discord for SaaS growth.
Sam Adeniyi
- Built a SaaS product with zero coding background
- Utilized Discord communities for customer validation and acquisition
- Achieved over $14,000 in monthly revenue within six months
- Engaged users by sharing screen and demonstrating the product
- Created a waitlist to convert interested users into customers
- Emphasized the importance of solving real pain points for users
Interviewer
- Questioned the marketing strategies used to acquire customers
- Inquired about the technical background and tools used for development
- Highlighted the uniqueness of using Discord for customer engagement
- Expressed interest in learning more about the SaaS metrics
Neutral / Shared
- Acknowledged the potential of niche communities for customer discovery
- Discussed the importance of understanding user demographics
Metrics
revenue_last_month
$40,000 USD
revenue generated by Sam's SaaS in the last month
Indicates strong market demand and business viability.
last month I did over $40,000 in the reference.
users_gained
10,000 users
total users acquired by Sam's product in six months
Demonstrates effective user acquisition strategy and product appeal.
he's at $14,000 a month with over 10,000 users.
initial_users
400 users
first users acquired by Sam's product
Shows the initial traction and potential for growth.
I got my first 400 users or underscored.
new_customers_this_month
480 customers
new customers acquired in the current month
Indicates ongoing growth and customer interest.
we have exactly 480 new customers this month.
monthly_revenue
$10,000 USD
monthly revenue generated from the product
Indicates the product's market viability and potential for growth.
how did you build this is something that makes over $10,000 a month?
subscription_cost
$20 USD
initial subscription plan for a course
Understanding initial costs helps in budgeting for startup expenses.
I've upgraded from the $20 a month course of plan to the $200 a month course of plan.
subscription_cost
$200 USD
upgraded subscription plan for a course
Higher costs may indicate increased value or features in the service.
I've upgraded from the $20 a month course of plan to the $200 a month course of plan.
monthly_cost
$100 USD
cost of hosting services
Hosting costs are critical for maintaining online services.
hosting now cost me about $100 a month.
Key entities
Timeline highlights
00:00–05:00
Sam leveraged Discord communities to validate and grow his SaaS product, resulting in significant user acquisition and revenue growth.
- Sam built his first house around six, seven months ago
- He did over $40,000 in revenue last month
- Sam has no coding background but built a SaaS (Software as a Service)
- He validated his idea using Discord
- Sam gained over 10,000 users in six months
- His product helps creators research and replicate viral formats
05:00–10:00
Utilizing Discord for community engagement led to effective customer acquisition and validation of demand for the product.
- Hosted product on Heroku, Inc. and encountered application errors
- Users managed to use core features despite bugs and issues
- Utilized Discord, Inc. to find niche communities for marketing
- Joined a Discord, Inc. server called Money Mind to validate demand
- Screen shared the tool in voice chats to attract interest
- Server owner created a promotional video without being asked
10:00–15:00
Building a product with user input leads to stronger market validation and community growth.
- The more struggle there is, the more likely the product is going to do better
- Validate your ideas by having real conversations with people
- Build your product with your users, not just document the process
- Create a private discord community to grow your ideal customers
- Turn early users into potential advocates for your product
- Give early users free access to help validate your idea