Politics / Southafrica

Waxit Franchise Model

news24video • 2026-04-14T05:00:28Z

Source material: WATCH | BWBW: Waxing lyrical with Waxit CEO Michelle Royston

Summary

Michelle Royston, founder and CEO of Waxit, discusses the company's focus on a specialized waxing service, which aims to create a comfortable and efficient environment for clients. By concentrating solely on waxing, Waxit differentiates itself from traditional salons that often treat waxing as an afterthought. The franchise model includes a micro-franchise approach designed to empower employees by allowing them to become business owners. This internal growth strategy aims to retain talent and prevent skilled workers from leaving to start their own independent businesses. Royston emphasizes the importance of educating potential clients about the benefits of waxing over shaving, particularly in underserved markets. The company plans to expand into rural areas and townships to make waxing more accessible. The micro-franchise model not only provides opportunities for employees but also aims to build a community around the brand. By fostering loyalty and growth within the franchise, Waxit seeks to maintain its competitive edge in the beauty industry.

Perspectives

short

Support for Waxit Model

Highlights the specialization of waxing as a core service
Proposes a micro-franchise model to empower employees
Emphasizes the importance of creating a comfortable environment for clients
Argues for the need to educate markets about the benefits of waxing
Claims that the model retains skilled workers by providing growth opportunities

Concerns about Employee Retention

Questions the sustainability of the micro-franchise model
Denies the assumption that all employees will remain loyal
Highlights potential talent drain if better opportunities arise
Accuses the model of overlooking competitive market dynamics

Neutral / Shared

Mentions the hygienic benefits of waxing over shaving
Notes the companys current expansion to 40 outlets
Acknowledges the importance of community engagement in marketing

Metrics

outlets

40 units

number of established outlets

This indicates the scale and reach of Waxit's franchise model.

I called wax it and 40 outlets so far

Key entities

Companies

Waxit

Countries / Locations

SouthAfrica

Themes

#coalition • #employee_empowerment • #employee_growth • #franchise_model • #micro_franchise • #waxing • #waxing_education

Timeline highlights

00:00–05:00

The segment discusses the Waxit franchise model, emphasizing its micro-franchise approach that allows employees to become business owners. This model aims to empower staff while providing a specialized waxing service in a family-friendly environment.

The segment primarily promotes the Waxit franchise model, focusing on its unique micro-franchise approach that empowers employees to become business owners

05:00–10:00

Waxit employs a micro-franchise model to empower employees and retain skilled workers by providing growth opportunities. The company aims to educate underserved markets about the benefits of waxing as a hygienic alternative to shaving.

The micro-franchise model helps retain skilled employees by offering them growth opportunities, reducing the risk of them starting competing businesses
Waxit aims to reach underserved markets, focusing on educating potential customers in rural areas about the benefits of waxing services
Waxing is promoted as a more hygienic alternative to shaving, which can cause long-term skin problems; educating clients is essential for changing their habits
Michelle Royston highlights the need to create a supportive brand for employees, which fosters loyalty and strengthens the business model
With 40 established outlets, Waxit demonstrates the success of its franchise model, emphasizing internal development through micro-franchising for sustainable growth
Royston shares her experiences in educating clients about waxing, underscoring the importance of demystifying the process to encourage wider adoption