Business / Marketing
Business signals: regulation, strategy, macro links, and market structure. Topic: Marketing. Updated briefs and structured summaries from curated sources.
Why Apple and Nike Don’t Care About Algorithm Changes
Full timeline
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Apple and Nike thrive by investing in genuine community building, a strategy that most brands overlook. This approach leads to reduced customer acquisition costs and increased retention rates.
- Apple and Nike succeed because they invest in building real communities, unlike most brands
- Building a community is the hardest marketing strategy, requiring patience, consistency, and no shortcuts
- Once a community is established, customer acquisition costs drop and retention rates increase
- Many companies mistakenly believe they are building a community by sponsoring events or creating channels that lack engagement
- True community engagement is measured by mutual support among members, not just passive consumption of content
- An audience is considered rented, as platforms control visibility and engagement