Business / Consumer Goods
Track consumer goods trends, brand positioning, pricing pressure and demand shifts through curated business summaries.
People want to cook at home in 2026, CMO of HelloFresh Jorge Samayoa says.
Summary
A recent survey of 5,000 Americans reveals that 82% anticipate 2026 as the year of increased home cooking. This trend indicates a significant shift in consumer behavior towards preparing meals at home.
The survey highlights that 70% of respondents believe cooking at home helps them decompress, suggesting a psychological benefit associated with home cooking. In contrast, only 8% of participants reported feeling good when ordering food.
These findings underscore the importance of home cooking in American culture, positioning it as a central aspect of daily life. The data suggests a growing market for services that support home cooking.
Perspectives
short
Pro Home Cooking
- Highlights 82% of Americans believe 2026 will be the year of the kitchen
- Claims 70% feel that cooking at home helps them decompress
- Argues that home cooking is central to American culture
Skeptical of Ordering Food
- Notes only 8% feel good when ordering food
- Questions the sustainability of the trend without considering economic factors
Metrics
percentage
82%
respondents believing 2026 will be the year of the kitchen
This indicates a significant shift towards home cooking in American culture.
about 82% said that 2026 was the year of the kitchen
percentage
70%
respondents feeling that cooking at home helps them decompress
This highlights the emotional benefits associated with home cooking.
70% of them feel that cooking at home helps them decompress
percentage
8%
participants feeling good when ordering food
This suggests a strong preference for home cooking over takeout.
only 8% feels good when they order food
Key entities
Timeline highlights
00:00–05:00
A survey of 5,000 Americans indicates that 82% believe 2026 will be the year of the kitchen, reflecting a trend towards increased home cooking. Additionally, 70% of respondents feel that cooking at home helps them decompress, while only 8% feel good when ordering food.
- A recent survey of 5,000 Americans revealed that 82% believe 2026 will be the year of the kitchen, indicating a trend towards cooking more at home
- % of respondents feel that cooking at home helps them decompress
- Only 8% of participants reported feeling good when ordering food, highlighting a preference for home cooking
- The findings suggest that home cooking is central to American life
- The speaker expresses excitement about the survey results and the opportunity to better serve home cooks